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This page intentionally left blank strategic management concepts and. Skoll professor of electronic commerce, strategic management and economics at the graduate school of business at stanford university where he has headed the strategic management group since 1990. Strategy, strategic management, strategic planning and strategic thinking fred nickols. Fundamentals of strategic management sage publications. This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources.
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This book was one of the important subject and also an important book for mba students. It delivers comprehensive coverage of the subject in an easytoread style with extensive examples and a range of free support material that will help you learn actively and effectively. The development perspective, concerns and strategies, strategic alliances, corporate. Strategy refers to a general plan of action for achieving ones goals and objectives. Strategic management in nonprofit organisations 454 465 a introduction b categories of non.
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